How to Create a Memorable Brand for Your Small Business

Presented by Tom O'Grady, Partner & Chief Creative Officer and Patricia Aguilar, Managing Partner Gameplan Creative

A recognizable name, an eye-catching logo, a distinct color palette, and legible type fonts are the key ingredients to creating a memorable small business brand identity. Your brand image should be unique, relevant and speak clearly to your customers. A consistent brand identity will ensure your product and service will convey trust and build loyalty with your customers. This workshop is an in-depth brand identity development session that will explain the importance of having a brand "vision," defining a clear strategy in support of that vision, and how to flawlessly extend that brand strategy over a variety of media.